Primitive has once again collaborated with Kikkoman, Japan's #1 Soy Sauce Brand. Inspired by the cherry blossom season and culinary art of sushi, this limited edition release captures the essence of Japan in Spring.
Chef Jun, local favorite to Primitive and owner of King's Burger & Got Sushi, is styled in the "AYCE" long sleeve featuring a tasteful depiction of traditional nigiri sushi. Another key piece is the "Fuji" tee and hoodie which highlights Mount Fuji, the Tokyo Tower, and the beloved cherry blossom.